Simone Stephens is a Senior Designer within the Fisher & Paykel head office design team where she works on a range of initiatives across both product development and brand. She has been instrumental in gaining a deeper understanding the changing nature of the kitchen from a design and social perspective; the different patterns of use and how appliances fit into this environment. Simone works closely with design professionals globally to gain insights that drive Fisher & Paykel’s development focus. Simone produced Fisher & Paykel’s comprehensive online resource for design professionals – ‘The Kitchen Tools’ – that includes downloads, design guides and kitchen case studies. Simone’s relationship with leading architects and designers in NZ, Australia and USA has resulted in innovative and exciting projects which reflect Fisher & Paykel’s philosophy on the Social Kitchen.